TALA MASRI

EDUCATION

Master of Arts | McMaster University, 2018 – 2019
Communication and New Media

Canada Graduate Scholarship-Master’s (CGSM) Recipient
Social Media Ambassador, Faculty of Humanities

Bachelor of Arts | Western University, 2014 – 2018
Honors Specialization in Media, Information and Technoculture, minor in Cinema Studies

VP Communications, Western Arab Student Association
Web Editor, OPENWIDE Magazine

EXPERIENCE

Social Media Specialist, LUS | Love Ur Self
Jan 2022 – May 2025

• Directed brand, social media, and content marketing strategies for 685k+ followers, growing audience by 125k+

• Built and executed high-impact marketing campaigns that resonated with diverse audiences 

• Created and managed 30+ monthly content assets across digital platforms, ensuring brand consistency, growth, and community engagement

• Drove brand, influencer, and creator collaborations that expanded reach and fostered community

• Owned campaign briefing and coordinated with creative teams to deliver on-brand assets

• Collaborated cross-functionally to execute data-informed campaigns, align messaging, and deliver strategic insights

• Monitored analytics and developed reporting dashboards to deliver actionable insights and optimize campaign performance

Account Manager, Core Online Marketing
Dec 2020 – Jan 2022

• Managed a portfolio of 15+ SMB clients across North America, Europe, and the Middle East, delivering fully integrated digital marketing strategies tailored to each brand’s goals

• Built and maintained strong client relationships as the primary point of contact, translating business objectives into measurable marketing KPIs and growth strategies

• Led cross-functional teams to develop and execute multi-channel campaigns (including social, content, paid, email, web, SEO/SEM), ensuring alignment with brand voice, timelines, and performance targets

• Created compelling content and marketing assets that resonated with diverse audiences and elevated brand positioning

• Monitored campaign performance and delivered insights-driven reports to optimize ROI and drive continuous improvement

Online Marketing Coordinator, Core Online Marketing
Oct 2019 – Dec 2020

• Led email marketing campaigns and developed content calendars for 10+ SMB clients across various sectors

• Maintained CRM databases, identified leads, and refined marketing segmentation strategies

• Oversaw updates across 10+ client websites; optimized and posted blog content

• Ensured consistency in design, messaging, and brand guidelines across all digital content touchpoints

• Delivered campaign performance reports with actionable insights, identifying areas for growth and optimization

Graduate Teaching Assistant, McMaster University
Sept 2018 – Apr 2019

• Facilitated weekly tutorial sessions for two undergraduate media and communications courses, reinforcing key concepts and encouraging critical discussion

• Assessed student assignments and research papers, maintaining consistency and academic integrity in grading

• Provided ongoing support to students and collaborated with faculty to address inquiries, clarify course material, and ensure a positive learning environment

Social Media Ambassador, McMaster University
Oct 2018 – May 2019

• Managed and created content for the M.A. in Communication and New Media social media channels, ensuring consistent brand voice and messaging

• Designed and published multimedia assets to promote events, program highlights, and student life, increasing engagement with prospective and current students

• Monitored comments and direct messages, responding to inquiries to support community engagement and enhance student experience

VP Communications, Western’s Arab Student Association
Sept 2017 – May 2018

• Led the digital communications strategy by managing social media accounts and creating multimedia content to engage and grow the student and local Arab community

• Promoted events, initiatives, and opportunities through targeted email campaigns and social posts

• Fostered dialogue and community engagement by facilitating outreach efforts and maintaining open communication with members

M Club Lounge Hostess/Server, Marriott International
July 2017 – Sept 2019

• Delivered exceptional guest experiences in a luxury hospitality environment, fostering strong client relationships and brand loyalty

• Managed food and beverage service, including POS transactions and lounge operations, with attention to detail and efficiency

• Acted as a brand ambassador for Marriott by upholding service standards, anticipating guest needs, and fostering a premium, welcoming atmosphere
  

  AREAS OF EXPERTISE